The team behind the strategy
Oak Street Marketing operates with centralized leadership and focused execution. Every role exists to support clarity, consistency, and revenue-aligned growth.
Oak Street Marketing is intentionally structured to provide strategic leadership without unnecessary complexity.
Strategy, prioritization, and decision-making are centralized to ensure clarity across every channel. Execution is supported by a small, focused team that keeps work moving, details handled, and systems aligned.
This structure allows clients to experience the benefits of a full marketing function while maintaining clear ownership, consistency, and momentum as the business grows.
How our team works
Heather Baker
Founder & Strategic Marketing Lead
Heather leads Oak Street Marketing with a focus on cohesion, long-term planning, and revenue-aware decision-making.
As the strategic lead, Heather oversees all marketing direction, ensures alignment between business goals and execution, and serves as the primary point of leadership for client partnerships.
Her role is not to manage tasks, but to guide systems, prioritize what matters most, and bring clarity to growing brands navigating complexity.
All strategy flows through this role.
Kayleigh Whisler
Project Support & Content Coordinator
Kayleigh supports the execution and day-to-day flow of client work at Oak Street Marketing.
Her role focuses on coordination, content support, and operational follow-through, ensuring projects stay organized, timelines are met, and deliverables align with the broader strategy guiding each partnership.
By managing details behind the scenes, Kayleigh helps maintain consistency, clarity, and a smooth client experience, allowing strategy and leadership to remain focused where it matters most
Oak Street Marketing is intentionally small by design.
This allows for close leadership involvement, clear communication, and a level of care and consistency that supports sustainable, revenue-generating growth over time.
