Case Study: Turning Hiring Visibility into Measurable Growth

Client: Capital Care Staffing
Industry: Healthcare Staffing
Focus: CNA, LPN, RN Recruitment Visibility
Time Frame: October 1 – February 22

The Situation

Capital Care Staffing needed consistent visibility for open CNA, LPN, and RN positions across PRN, part-time, and full-time roles.

Social media was active, but it lacked structured momentum. Posting existed. Strategy did not.

There was no consistent hiring rotation. Calls to action were not optimized. Analytics were not being used to shape direction.

The goal was clear:
Create reliable hiring visibility and build sustainable social growth without relying on paid ads.

The Strategy

Instead of increasing volume, we introduced structure.

We implemented:

A weekly hiring rotation across CNA, LPN, and RN roles
Clear, repeated call-to-action language
Alternating engagement and conversion posts
Comment-to-message prompting to drive applicant conversations
Ongoing analytics review to refine distribution and messaging

Facebook was positioned as the primary growth engine. Instagram became a refinement platform focused on engagement quality and distribution optimization.

Every piece of content had a purpose: visibility, engagement, or conversion.

The Results

From October 1 to February 22:

Facebook Performance

+84% increase in views
+284% increase in engagement
+148% increase in link clicks
+203% increase in followers

Facebook became a consistent awareness and inquiry driver.

Instagram Performance

+2,500% increase in engagement
+81% increase in profile visits

While reach required refinement, engagement quality dramatically improved, indicating stronger content resonance.

This growth was achieved through disciplined messaging, consistent hiring visibility, and strategic refinement, not paid advertising.

What This Means

For Capital Care Staffing, social media shifted from passive presence to structured recruitment visibility.

The impact:

Stronger brand credibility
Increased hiring awareness
Clearer applicant pathways
Sustainable engagement growth
Data-backed decision making

Marketing became predictable, not reactive.

The Oak Street Difference

This growth did not happen because of trends. It happened because of structure.

Clear positioning.
Consistent messaging.
Disciplined execution.
Ongoing refinement based on real performance data.

That is how momentum is built. And that is how we scale it.