Case Study

The Nines by Linnie Lou

From SEO Support to Full Marketing Leadership

Overview

The Nines by Linnie Lou is a growing retail boutique operating both online and in-store. When our partnership began, the initial need was improved search visibility and organic traffic performance.

What began as SEO support evolved into comprehensive marketing leadership across SEO, paid advertising, social media, website optimization, email marketing, sales planning, and messaging systems.

This case study reflects the measurable revenue growth achieved through strategic integration and disciplined execution.

Phase One: Building the SEO Foundation

Our engagement began with structured search optimization, including:

• Strategic blog development to increase organic visibility

• Shopify SEO optimization for products and collections

• Keyword refinement across collection pages

• Google My Business optimization for local traffic

The objective was to increase discoverability and drive qualified traffic.

As organic visibility improved, website sessions began to climb and search-driven revenue strengthened.

Phase Two: Social Media & Messaging Alignment

During the partnership, The Nines experienced turnover in social media management. To preserve consistency and brand momentum, I assumed responsibility for social strategy and execution.

Rather than treating social media as standalone content creation, it was integrated with:

• Product launches

• Seasonal campaigns

• Email promotions

• Search strategy

Messaging became cohesive across every customer touchpoint.

Phase Three: Paid Advertising & Revenue Acceleration

As organic visibility strengthened, we layered in structured paid advertising management to accelerate revenue growth.

This included:

• Facebook and Instagram ad management

• Audience targeting refinement

• Campaign structure optimization

• Retargeting implementation

• Creative testing and performance review

• Ongoing ROI monitoring

Paid traffic was not introduced to replace organic efforts but to amplify them.

Advertising became strategic, not experimental.

Phase Four: Full Marketing Oversight

Over time, the engagement expanded into comprehensive marketing leadership, including:

• SEO strategy and content development

• Social media management

• Paid advertising oversight

• Website performance optimization

• Email marketing campaigns and automation

• Sales planning and promotional structuring

• Messaging systems and brand consistency

Marketing shifted from reactive posting to structured, data-informed decision-making.

Performance Results

(August 1, 2025 – February 22, 2026 compared to prior period)

Revenue Growth

• Gross Sales: ↑ 29%

• Total Sales: ↑ 26%

• Orders: ↑ 31%

• Orders Fulfilled: ↑ 31%

Revenue growth was sustained across multiple months, reflecting strategic consistency rather than short-term promotional spikes.

Traffic & Conversion

• Sessions: 27,888 (↑ 77%)

• Conversion Rate: 0.54% (↑ 18%)

• Orders Attributed to Marketing: 130 (↑ 110%)

• Sales Attributed to Marketing: ↑ 115%

Traffic volume increased significantly while conversion efficiency improved, demonstrating stronger traffic quality and refined user experience.

Social Media Impact

Facebook

• 739.9K Views (↑ 15.6%)

• 7.4K Content Interactions (↑ 72.6%)

• 5.9K Link Clicks (↑ 21.4%)

• 526 New Followers (↑ 107.1%)

Instagram

• 524.8K Views (↑ 100%)

• 5.9K Content Interactions (↑ 100%)

• 670 New Followers (↑ 65%)

Social platforms transitioned from aesthetic presence to measurable traffic and revenue contributors.

Paid Advertising Contribution

• Facebook social sales: $3,200 (↑ 193%)

• Instagram social sales: $736 (↑ 642%)

• Google search sales: $2,485 (↑ 50%)

• Orders Attributed to Marketing: ↑ 110%

Paid and organic channels worked in coordination rather than competition, strengthening overall return on marketing investment.

Operational Impact

Beyond analytics, the most significant shift occurred operationally.

Marketing evolved from fragmented efforts to:

• Structured campaign planning

• Coordinated promotional calendars

• Integrated email strategy

• Data-backed decision making

• Clear performance tracking

This reduced internal strain and allowed leadership to focus on merchandising, customer experience, and growth.

Strategic Takeaway

The growth achieved for The Nines by Linnie Lou was not driven by a single channel adjustment.

It resulted from integrated marketing leadership.

What began as SEO support evolved into full-spectrum marketing management. By aligning organic search, paid advertising, social media, email marketing, website optimization, and sales planning, marketing became predictable, scalable, and revenue-driven.

Revenue followed structure.

The Oak Street Approach

This case reflects the Oak Street Marketing philosophy:

• Strategy before scale

• Integration over fragmentation

• Data-informed refinement

• Marketing that supports operations

When marketing is aligned, growth becomes measurable and sustainable.